Name: User Experience Design: A Practical Playbook for Business Growth (en Inglés)
SKU: 53330092
Price: 35500.00 CLP
Availability: InStock
Author: Kantamneni, Satyam
ISBN: 9781119829201

portada User Experience Design: A Practical Playbook for Business Growth (en Inglés)

User Experience Design: A Practical Playbook for Business Growth (en Inglés)

Formato

Libro Físico

Autor

Satyam Kantamneni

Editorial

Wiley

Año

2022

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

Dimensiones

25.1x20.1x1.8 cm

Peso

0.62 kg.

ISBN13

9781119829201

Categorías

Economía conductista/conductual

User Experience Design: A Practical Playbook for Business Growth (en Inglés)

Satyam Kantamneni (Autor) · Wiley · Tapa Blanda

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Reseña del libro "User Experience Design: A Practical Playbook for Business Growth (en Inglés)"

Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't -- with their wallets. Organizations realize they need to adapt quickly but don't know how or where to start. In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world. You'll discover: Why putting users at the center of strategy leads to an almost unfair competitive advantage Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable Common shortfalls that prevent organizations from reaping the value of experience design 27 proven "plays" from the UXReactor playbook to put concepts into practice Game planning examples to execute at different levels of an organization A comprehensive and practical book for everyone involved in the transformation -- business leaders, design leaders, product managers, engineers, and designers -- User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.