Name: When Stereotypes Collide. Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns
Price: 44360.00 CLP
Availability: InStock
Author: Ann Gordon;Jerry L. Miller
ISBN: 9780820461250

portada When Stereotypes Collide. Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

When Stereotypes Collide. Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

Formato

Libro Físico

Editorial

Peter Lang Publishing Inc

Autor

Ann Gordon;Jerry L. Miller

Colección

Frontiers in Political Communication

Año

2005

N° páginas

150

Encuadernación

Tapa Blanda

Dimensiones

15.40 x 22.80 x 0.90 cm

ISBN13

9780820461250

When Stereotypes Collide. Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

Ann Gordon;Jerry L. Miller (Autor) · Peter Lang Publishing Inc · Tapa Blanda

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Reseña del libro "When Stereotypes Collide. Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns"

Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.