Name: Wish You Were Here: The Branding of Stockholm and Destinations (en Inglés)
SKU: 56500008
Price: 68080.00 CLP
Availability: InStock
Author: Stubbs, Julian
ISBN: 9781456414238

portada Wish You Were Here: The Branding of Stockholm and Destinations (en Inglés)

Wish You Were Here: The Branding of Stockholm and Destinations (en Inglés)

Formato

Libro Físico

Autor

Julian Stubbs

Editorial

Createspace

Idioma

Inglés

N° páginas

238

Encuadernación

Tapa Blanda

Dimensiones

25.4x20.3x1.6 cm

Peso

0.48 kg.

ISBN13

9781456414238

Categorías

Wish You Were Here: The Branding of Stockholm and Destinations (en Inglés)

Julian Stubbs (Autor) · Createspace · Tapa Blanda

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Reseña del libro "Wish You Were Here: The Branding of Stockholm and Destinations (en Inglés)"

Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding programme and gives an insight into the branding of Stockholm, The Capital of Scandinavia. The book also looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer products as well as the major differences and challenges. The book is for anyone who enjoys cities, branding or both. Julian Stubbs is an English writer and brand strategist and the person behind the branding of Stockholm, The Capital of Scandinavia. In his distinctive English style he makes the journey through the branding of destinations both enjoyable and informative.