Name: Young Emperors of the Market: The Growing Pester Power (en Inglés)
SKU: 62586307
Price: 80400.00 CLP
Availability: InStock
Author: Rachna Gandhi
ISBN: 9783659573354

portada Young Emperors of the Market: The Growing Pester Power (en Inglés)

Young Emperors of the Market: The Growing Pester Power (en Inglés)

Formato

Libro Físico

Editorial

Lap Lambert Academic Publishing

Autor

Rachna Gandhi

Idioma

Inglés

N° páginas

120

Encuadernación

Tapa Blanda

ISBN13

9783659573354

Young Emperors of the Market: The Growing Pester Power (en Inglés)

Rachna Gandhi (Autor) · Lap Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Young Emperors of the Market: The Growing Pester Power (en Inglés)"

Marketers interested in age based segmentation are considering children as an important demographic segment.In recent times, children have been increasingly thought to exert an extraordinary influence on family purchase decisions leading to child-led families. Pester Power is no more a phenomenon restricted to a particular region or nation but transcends across borders as children have universally become more powerful than ever and wield a great influence over their parents. This book provides a conceptual understanding of Pester Power, its genesis and proliferation. Backed by an extensive literature review, this book will be useful for Research Scholars, Researchers and Academicians. A special highlight of the book is the amalgam of studies related to marketing to children with child development and socialization studies.