Name: Absolute Essentials of Strategic Marketing (Absolute Essentials of Business and Economics) (en Inglés)
Price: 68560.00 CLP
Availability: InStock
Author: Tony Proctor
ISBN: 9780367437756

portada Absolute Essentials of Strategic Marketing (Absolute Essentials of Business and Economics) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Tony Proctor

Idioma

Inglés

N° páginas

126

Encuadernación

Tapa Dura

ISBN13

9780367437756

N° edición

Absolute Essentials of Strategic Marketing (Absolute Essentials of Business and Economics) (en Inglés)

Tony Proctor (Autor) · Routledge · Tapa Dura

Libro Nuevo

$ 68.560

$ 95.220

Ahorras: $ 26.660

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Absolute Essentials of Strategic Marketing (Absolute Essentials of Business and Economics) (en Inglés)"

Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird's-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of 'strategic windows' to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.