Name: Advances in Advertising Research (Vol. Vii): Bridging the gap Between Advertising Academia and Practice (European Advertising Academy) (en Inglés)
Price: 157250.00 CLP
Availability: InStock
ISBN: 9783658215149

portada Advances in Advertising Research (Vol. Vii): Bridging the gap Between Advertising Academia and Practice (European Advertising Academy) (en Inglés)

Formato

Libro Físico

Editorial

Springer Gabler

Año

2018

Idioma

Inglés

N° páginas

328

Encuadernación

Tapa Blanda

ISBN13

9783658215149

Categorías

Marketing

Advances in Advertising Research (Vol. Vii): Bridging the gap Between Advertising Academia and Practice (European Advertising Academy) (en Inglés)

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Reseña del libro "Advances in Advertising Research (Vol. Vii): Bridging the gap Between Advertising Academia and Practice (European Advertising Academy) (en Inglés)"

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.