Name: Advertising Revolutionary: The Life and Work of Tom Burrell (en Inglés)
Price: 201280.00 CLP
Availability: InStock
Author: Chambers, Jason P.
ISBN: 9780252045530

portada Advertising Revolutionary: The Life and Work of Tom Burrell (en Inglés)

Formato

Libro Físico

Autor

Jason P. Chambers

Editorial

University of Illinois Press

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

ISBN13

9780252045530

Categorías

Ee. uu. región del medio oeste
Afroamericanos
Los pueblos de origen africano
Biografías
Estudios étnicos
Publicidad
Historia de américa
Historia local

Advertising Revolutionary: The Life and Work of Tom Burrell (en Inglés)

Jason P. Chambers (Autor) · University of Illinois Press · Tapa Dura

Libro Físico

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Advertising Revolutionary: The Life and Work of Tom Burrell (en Inglés)"

The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry's approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell's role in building brands like McDonald's and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell's successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry. Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times.