Name: Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (Routledge Library Editions: Advertising) (en Inglés)
Price: 55920.00 CLP
Availability: InStock
Author: Schudson Michael
ISBN: 9781138966185

portada Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (Routledge Library Editions: Advertising) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Schudson Michael

Idioma

Inglés

N° páginas

336

Encuadernación

Tapa Blanda

ISBN13

9781138966185

N° edición

Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (Routledge Library Editions: Advertising) (en Inglés)

Schudson Michael (Autor) · Routledge · Tapa Blanda

Libro Físico

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Reseña del libro "Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (Routledge Library Editions: Advertising) (en Inglés)"

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.