Name: Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy (en Inglés)
Price: 171000.00 CLP
Availability: InStock
Author: Glanfield, Keith
ISBN: 9781138064294

Formato

Libro Físico

Autor

Keith Glanfield

Editorial

Routledge

Idioma

Inglés

N° páginas

238

Encuadernación

Tapa Dura

ISBN13

9781138064294

Categorías

Marketing

Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy (en Inglés)

Keith Glanfield (Autor) · Routledge · Tapa Dura

Libro Nuevo

$ 171.000

$ 285.000

Ahorras: $ 114.000

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 04 de Junio y el Martes 18 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy (en Inglés)"

To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm's branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm's implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers