Reseña del libro "Brick & Mortar Franchise Success: Know the Costs or Pay the Price (en Inglés)"
Franchising is the fastest-growing method of conducting business in the world. Why? Because it works! But don't be fooled - success isn't guaranteed. Over the course of a few decades in development, I've seen millions of dollars wasted on fixing problems that, in many instances, could have been avoided altogether. Like most business owners, your primary goal is to operate a successful business. You can't actually do that until your location opens. While you may know a little bit about a lot of things, the devil is in the details. When you don't know what you don't know, especially when it comes to leasing space and building new locations, you could be in for a long, rough ride. The reality of how much you don't know (and what can happen next!) can be all-consuming. Enthusiasm, persistence, and dogged determination won't be enough to save you. Do not, Do Not, DO NOT sign a lease without reading this book! Once a lease is executed, you are 'officially' a business owner - even if your new location never actually opens! A lot of professionals with years of business experience assure themselves that there isn't any part of the building process that they either don't know or can't figure out. What they don't take into account is the additional time that ticks away while they learn the ropes - and make costly mistakes in the process. No matter how much business experience and success you have had in past roles, if you are not well versed in all that is involved in getting your new location open, failure will find you! Building new locations hasn't changed much over the years. Because it happens thousands of times a day across the country, it's easy to adopt the mindset of, "I can figure this out." The truth is that you CAN figure it out - but how much will you spend or forego in the process? Ignorance isn't bliss - it's EXPENSIVE! Failure is not an option - until it happens! Then what? The purpose of this book is to take the guesswork out of the entire development process so you know exactly what it takes to get your new location open in the least amount of time, for the best overall price and, more important than anything else, without making costly mistakes in the process. Whether you are an independent business owner or a franchisee, if you have plans to lease space to build your first (or your next) location, the book you're holding in your hands will become one of the most valuable investments you can make! To your success...
