Name: Cross-Cultural Behaviour in Tourism (en Inglés)
Price: 183110.00 CLP
Availability: InStock
Author: Reisinger Phd, Yvette ; Turner, Lindsay
ISBN: 9781138131965

portada Cross-Cultural Behaviour in Tourism (en Inglés)

Formato

Libro Físico

Autor

Lindsay Turner

Yvette Reisinger Phd

Editorial

Routledge

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Dura

Peso

0.68 kg.

ISBN13

9781138131965

Categorías

Negocios internacionales
Técnicas de gestión empresarial
Hosteleria

Cross-Cultural Behaviour in Tourism (en Inglés)

Lindsay Turner (Autor) · Yvette Reisinger Phd (Autor) · Routledge · Tapa Dura

Libro Físico

$ 183.110

$ 305.190

Ahorras: $ 122.080

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Cross-Cultural Behaviour in Tourism (en Inglés)"

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.