Name: Customer Experience Excellence: The six Pillars of Growth (en Inglés)
Price: 39300.00 CLP
Availability: InStock
Author: Knight, Tim ; Conway, David
ISBN: 9781398600997

portada Customer Experience Excellence: The six Pillars of Growth (en Inglés)

Formato

Libro Físico

Autor

David Conway

Tim Knight

Editorial

Kogan Page

Año

2021

Idioma

Inglés

N° páginas

270

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.9 cm

Peso

0.38 kg.

ISBN13

9781398600997

N° edición

Categorías

Mercado online
Marketing directo
Atención al cliente

Customer Experience Excellence: The six Pillars of Growth (en Inglés)

David Conway (Autor) · Tim Knight (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Customer Experience Excellence: The six Pillars of Growth (en Inglés)"

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. Customer experience (CX) has been a phrase in business lexicon for over 30 years. Seen by many as the last battleground, where winners will gain competitive advantage and increased market share, there is not a company in the world that is not in some way focused on the quality of the experience they deliver. However, for many businesses, CX is neither a strategic discipline, consistently applied, nor is it a well-trodden path. It's not easy to deliver exceptional customer experience, again and again, and it becomes difficult to have a CX strategy that provides tangible and measurable results. Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale. Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and 'think customer' at every single touch point.