Name: Designed to Sell: The Evolution of Modern Merchandising and Display (Routledge Research in Interior Design) (en Inglés)
Price: 173790.00 CLP
Availability: InStock
Author: Alessandra Wood
ISBN: 9781138344723

portada Designed to Sell: The Evolution of Modern Merchandising and Display (Routledge Research in Interior Design) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Alessandra Wood

Año

2020

Idioma

Inglés

N° páginas

208

Encuadernación

Tapa Dura

ISBN13

9781138344723

N° edición

Categorías

Calefacción, iluminación, ventilación
Arquitectura de edificios públicos

Designed to Sell: The Evolution of Modern Merchandising and Display (Routledge Research in Interior Design) (en Inglés)

Alessandra Wood (Autor) · Routledge · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Designed to Sell: The Evolution of Modern Merchandising and Display (Routledge Research in Interior Design) (en Inglés)"

Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer. The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.