Name: Digital Marketplaces Unleashed (en Inglés)
Price: 114990.00 CLP
Availability: InStock
Author: Linnhoff-Popien Claudia|Schneider Ralf|Zaddach Michael
ISBN: 9783662569979

portada Digital Marketplaces Unleashed (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Linnhoff-Popien Claudia|Schneider Ralf|Zaddach Michael

Idioma

Inglés

N° páginas

935

Encuadernación

Tapa Blanda

ISBN13

9783662569979

N° edición

Digital Marketplaces Unleashed (en Inglés)

Linnhoff-Popien Claudia|Schneider Ralf|Zaddach Michael (Autor) · Springer · Tapa Blanda

Libro Nuevo

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Digital Marketplaces Unleashed (en Inglés)"

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry - newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.