Libro E-Business: Enterprise 02.03 De Cunningham, Michael J.

Formato

Libro Físico

Autor

Michael J. Cunningham

Editorial

Capstone

Año

2002

Idioma

Inglés

N° páginas

128

Encuadernación

Tapa Blanda

Dimensiones

17.0 x 12.2 x 1.0 cm

Peso

0.11 kg.

ISBN

1841122122

ISBN13

9781841122120

Categorías

Comercio electrónico

E-Business: Enterprise 02.03

Michael J. Cunningham (Autor) · Capstone · Tapa Blanda

Sin Stock

Reseña del libro "E-Business: Enterprise 02.03"

Fast track route to understanding and mastering e-business tools and opportunities Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon Examples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. Beck Includes a glossary of key concepts and a comprehensive resources guide