Name: Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management) (en Inglés)
Price: 40050.00 CLP
Availability: InStock
Author: Dimitri Koumbis,David shaw
ISBN: 9781474252928

portada Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management) (en Inglés)

Formato

Libro Físico

Editorial

FAIRCHILD BOOKS

Autor

Dimitri Koumbis,David shaw

Idioma

Inglés

N° páginas

164

Encuadernación

Tapa Blanda

ISBN13

9781474252928

Categorías

Distribución mayorista e industria minorista

Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management) (en Inglés)

Dimitri Koumbis,David Shaw (Autor) · FAIRCHILD BOOKS · Tapa Blanda

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Estado: Nuevo
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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management) (en Inglés)"

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying.Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.