Name: Financial Services Marketing: An International Guide to Principles and Practice (en Inglés)
Price: 198320.00 CLP
Availability: InStock
Author: Ennew, Christine ; Waite, Nigel ; Waite, Róisín
ISBN: 9781138684515

portada Financial Services Marketing: An International Guide to Principles and Practice (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

592

Encuadernación

Tapa Dura

ISBN13

9781138684515

N° edición

0003

Categorías

Microeconomía
Banca
Marketing

Financial Services Marketing: An International Guide to Principles and Practice (en Inglés)

Christine Ennew (Autor) · Nigel Waite (Autor) · Róisín Waite (Autor) · Routledge · Tapa Dura

Libro Físico

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$ 330.530

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Financial Services Marketing: An International Guide to Principles and Practice (en Inglés)"

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features: An expanded section on regulation which has international reach and addresses the post-Brexit world Greatly expanded coverage of digital marketing at both the strategic and tactical levels New material on how to improve a company's trustworthiness and safeguard a culture that is customer-focussed New examples, vignettes and case studies that showcase best practice from around the world B2B and B2C marketing Upgraded PowerPoint support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.