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Health Promotion Practice
Wendy Macdowall; Chris Bonnell; Maggie Davies (Autor)
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Open University Press
· Tapa Blanda
Health Promotion Practice - Wendy Macdowall; Chris Bonnell; Maggie Davies
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Reseña del libro "Health Promotion Practice"
This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including: Motivational interviewing Theatre Mass media Social marketing Community development Public policy Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.
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