Name: Hybrid Practices in Moving Image Design: Methods of Heritage and Digital Production in Motion Graphics (en Inglés)
Price: 87810.00 CLP
Availability: InStock
Author: Iain Macdonald
ISBN: 9783319413747

portada Hybrid Practices in Moving Image Design: Methods of Heritage and Digital Production in Motion Graphics (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Iain Macdonald

Año

2016

Idioma

Inglés

N° páginas

128

Encuadernación

Tapa Dura

ISBN13

9783319413747

N° edición

Categorías

Arquitectura profesional
Aspectos generales del arte

Hybrid Practices in Moving Image Design: Methods of Heritage and Digital Production in Motion Graphics (en Inglés)

Iain Macdonald (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Hybrid Practices in Moving Image Design: Methods of Heritage and Digital Production in Motion Graphics (en Inglés)"

This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an art form, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hybridisation of digital and heritage methods. Macdonald uses interviews with world-leading motion graphic designers, moving image artists and Oscar nominated visual effects supervisors to examine the hybrid moving image, which re-invigorates both heritage practices and the handmade and analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids.