Name: Influencing Shopper Decisions: Unleash the Power of Your Brand to win Customers (en Inglés)
Price: 105330.00 CLP
Availability: InStock
Author: Brooks, Rebecca ; Rogers, Devora
ISBN: 9781398603639

Formato

Libro Físico

Autor

Rebecca Brooks

Devora Rogers

Editorial

Kogan Page

Año

2022

Idioma

Inglés

N° páginas

206

Encuadernación

Tapa Dura

Dimensiones

23.4 x 15.6 x 1.8 cm

Peso

0.47 kg.

ISBN13

9781398603639

N° edición

Categorías

Economía conductista
Marketing

Influencing Shopper Decisions: Unleash the Power of Your Brand to win Customers (en Inglés)

Rebecca Brooks (Autor) · Devora Rogers (Autor) · Kogan Page · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Influencing Shopper Decisions: Unleash the Power of Your Brand to win Customers (en Inglés)"

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say yes in an increasingly complex, fragmented and fast-changing world? Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In Influencing Shopper Decisions, the authors are market researchers who reveal how brands can help shoppers say yes by better understanding consumer decision-making. By tracking the evolution of the shopper mindset from the First Moment of Truth to Google's infamous ZMOT, the authors outline a new paradigm for shopping behavior that focuses on shopper needs, priorities and context. Whether you're a CPG brand marketer, digital media company or small business owner, Influencing Shopper Decisions provides an unparalleled understanding of the shopper mindset and the keys to unlocking it. After explaining the forces that drive consumer decision-making, the authors outline key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers.