Name: Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications (Palgrave Studies in Cross-Disciplinary Business. Association With Euromed Academy of Business) (en Inglés)
Price: 149800.00 CLP
Availability: InStock
ISBN: 9783319909448

portada Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications (Palgrave Studies in Cross-Disciplinary Business. Association With Euromed Academy of Business) (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Macmillan

Año

2018

Idioma

Inglés

N° páginas

296

Encuadernación

Tapa Dura

ISBN13

9783319909448

N° edición

Categorías

Técnicas de gestión empresarial

Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications (Palgrave Studies in Cross-Disciplinary Business. Association With Euromed Academy of Business) (en Inglés)

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Reseña del libro "Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications (Palgrave Studies in Cross-Disciplinary Business. Association With Euromed Academy of Business) (en Inglés)"

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.