Name: Involving Customers in New Service Development (en Inglés)
SKU: 57281745
Price: 77060.00 CLP
Availability: InStock
Author: Edvardsson, Bo ; Kristensson, Per ; Magnusson, Peter
ISBN: 9781911299714

portada Involving Customers in New Service Development (en Inglés)

Involving Customers in New Service Development (en Inglés)

Formato

Libro Físico

Editorial

Imperial College Press

Autor

Edvardsson, Bo ; Kristensson, Per ; Magnusson, Peter

Idioma

Inglés

N° páginas

332

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.8 cm

Peso

0.44 kg.

ISBN13

9781911299714

Categorías

Atención al cliente
Industrias de hostelería y servicios

Involving Customers in New Service Development (en Inglés)

Edvardsson, Bo ; Kristensson, Per ; Magnusson, Peter (Autor) · Imperial College Press · Tapa Blanda

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Reseña del libro "Involving Customers in New Service Development (en Inglés)"

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.