Name: Language and Neoliberalism (Language, Society and Political Economy) (en Inglés)
Price: 70100.00 CLP
Availability: InStock
Author: Marnie Holborow
ISBN: 9780415744560

portada Language and Neoliberalism (Language, Society and Political Economy) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Marnie Holborow

Idioma

Inglés

N° páginas

160

Encuadernación

Tapa Blanda

ISBN13

9780415744560

N° edición

Language and Neoliberalism (Language, Society and Political Economy) (en Inglés)

Marnie Holborow (Autor) · Routledge · Tapa Blanda

Libro Nuevo

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Reseña del libro "Language and Neoliberalism (Language, Society and Political Economy) (en Inglés)"

Language and Neoliberalism examines the ways in which neoliberalism, or the ideology of market rule, finds expression in language. In this groundbreaking original study, Holborow shows at once the misleading character of ideological meaning and the underlying social reality from which that meaning emerges. In universities, it is now the norm to use terms like entrepreneurial and business partnerships. How have these terms become a core component of education and gained such force? Markets have become, metaphorically, a power in their own right. They now tell governments how to act and warn them against too much public spending. Post-crash, the capitalist market continues to be crisis-prone, and in that context the neoliberal ideology remains contested. Free of jargon and assuming no specialist knowledge, this book will strike a chord internationally by showing how neoliberal ideology has, literally, gone global in language. Drawing on Volosinov and Bakhtin, Williams and Gramsci, and introducing concepts from Marxist political economy, Language and Neoliberalism is essential reading for all interested in the intersection of linguistics/applied linguistics and politics.