Name: Market Revolution in Latin America: Beyond Mexico (Series in International Business and Economics) (Series in International Business and Economics) (en Inglés)
Price: 265000.00 CLP
Availability: InStock
Author: Masaaki Kotabe; Ricardo Leal
ISBN: 9780080438979

portada Market Revolution in Latin America: Beyond Mexico (Series in International Business and Economics) (Series in International Business and Economics) (en Inglés)

Formato

Libro Físico

Editorial

Emerald Group Publishing Limited

Autor

Masaaki Kotabe; Ricardo Leal

Año

2001

Idioma

Inglés

N° páginas

388

Encuadernación

Tapa Dura

ISBN

0080438970

ISBN13

9780080438979

N° edición

Categorías

Sectores económicos
Geografía económica

Market Revolution in Latin America: Beyond Mexico (Series in International Business and Economics) (Series in International Business and Economics) (en Inglés)

Masaaki Kotabe; Ricardo Leal (Autor) · Emerald Group Publishing Limited · Tapa Dura

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Reseña del libro "Market Revolution in Latin America: Beyond Mexico (Series in International Business and Economics) (Series in International Business and Economics) (en Inglés)"

Recently there has been an explosive growth of interest in Latin American markets, above and beyond Mexico. Over the years, business executives and academics from the industrialized world seldom paid serious attention to South America for its market potential. The ratification in 1994 of the North American Free Trade Agreement (NAFTA) among the United States, Canada, and Mexico awakened them to look to the south of the US border. Then exactly one year later, on January 1, 1995, MERCOSUR (Mercado Comun del Sur) went into effect among the four countries in the Southern Cone region of South America - Argentina, Brazil, Paraguay, and Uruguay. Subsequently, in June 1996, Chile and Bolivia agreed to join MERCOSUR, extending the frontiers of the South American trading bloc. Chile's participation took effect on October 1 1996, and Bolivia's formal association with MERCOSUR began on January 1, 1997. Indeed, MERCOSUR's goal is to incorporate all South American countries by 2005 before linking up with NAFTA. This book offers in-depth analysis of trade and liberalization movements in Latin America, examines managerial issues related to collaborating with Latin American companies, and explores macro- and micro-financial implications of investing in Latin American countries.