Name: Marketing the Ebusiness: An Introduction (Routledge Textbooks in Ebusiness, 2) (en Inglés)
Price: 248540.00 CLP
Availability: InStock
Author: Lisa Harris
ISBN: 9780415256001

portada Marketing the Ebusiness: An Introduction (Routledge Textbooks in Ebusiness, 2) (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Lisa Harris

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9780415256001

Marketing the Ebusiness: An Introduction (Routledge Textbooks in Ebusiness, 2) (en Inglés)

Lisa Harris (Autor) · Routledge Chapman Hall · Tapa Dura

Libro Físico

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Marketing the Ebusiness: An Introduction (Routledge Textbooks in Ebusiness, 2) (en Inglés)"

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.