Name: Marketing the Third Reich: Persuasion, Packaging and Propaganda (en Inglés)
Price: 181140.00 CLP
Availability: InStock
Author: O'Shaughnessy, Nicholas
ISBN: 9781138060562

portada Marketing the Third Reich: Persuasion, Packaging and Propaganda (en Inglés)

Formato

Libro Físico

Autor

Nicholas O'Shaughnessy

Editorial

Routledge

Idioma

Inglés

N° páginas

290

Encuadernación

Tapa Dura

ISBN13

9781138060562

N° edición

Categorías

Alemania
Control y libertades políticas
Economía conductista
Historia de europa

Marketing the Third Reich: Persuasion, Packaging and Propaganda (en Inglés)

Nicholas O'Shaughnessy (Autor) · Routledge · Tapa Dura

Libro Físico

$ 181.140

$ 301.900

Ahorras: $ 120.760

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 17 de Junio y el Jueves 27 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Marketing the Third Reich: Persuasion, Packaging and Propaganda (en Inglés)"

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other - consumerised politics and politicised consumption. Ultimately its concern is with the 'engineering of consent' - the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.Revealing obvious parallels between Adolf Hitler's use of the living theatre of politics, and our present public-political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.