Name: Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (en Inglés)
SKU: 56274031
Price: 25810.00 CLP
Availability: InStock
ISBN: 9781400245659

portada Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (en Inglés)

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (en Inglés)

Formato

Libro Físico

Autor

Christie Garton

Jeff Fromm

Editorial

Amacom

Idioma

Inglés

N° páginas

218

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.4 cm

ISBN13

9781400245659

Categorías

Publicidad
Investigación de mercado
Atención al cliente

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (en Inglés)

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Reseña del libro "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (en Inglés)"

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials' expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinionsRefuse to remain passive consumers but expect to participate in product development and marketingDemand authenticity and transparencyAre highly influential, swaying parents and peersAre not all alike; therefore, understanding key segments is invaluableComplete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.