Name: Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability (en Inglés)
Price: 60520.00 CLP
Availability: InStock
Author: Smith N. Craig
ISBN: 9781138820678

portada Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Smith N. Craig

Idioma

Inglés

N° páginas

352

Encuadernación

Tapa Blanda

ISBN13

9781138820678

N° edición

Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability (en Inglés)

Smith N. Craig (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability (en Inglés)"

Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of 'good' and 'bad' business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.