Name: Personality, Design and Marketing: Matching Design to Customer Personal Preferences (en Inglés)
Price: 181140.00 CLP
Availability: InStock
Author: Moss, Gloria
ISBN: 9780566087844

portada Personality, Design and Marketing: Matching Design to Customer Personal Preferences (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Moss, Gloria

Idioma

Inglés

N° páginas

128

Encuadernación

Tapa Dura

Dimensiones

24.9 x 17.3 x 1.3 cm

Peso

0.42 kg.

ISBN13

9780566087844

Categorías

Técnicas de gestión empresarial
Investigación de mercado

Personality, Design and Marketing: Matching Design to Customer Personal Preferences (en Inglés)

Moss, Gloria (Autor) · Routledge · Tapa Dura

Libro Físico

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Personality, Design and Marketing: Matching Design to Customer Personal Preferences (en Inglés)"

It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts.Gloria Moss brings together contributions from leading experts in academia and industry, including Professor Judi Harris, Dr Ceri Sims, Professor Paul Springer, Holly Buchanan and the late Bill Wylie. This book reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed. Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, or marketing or general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design.