Name: Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) (en Inglés)
Price: 61480.00 CLP
Availability: InStock
Author: Struhl, Steven
ISBN: 9780749474010

portada Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) (en Inglés)

Formato

Libro Físico

Autor

Steven Struhl

Editorial

Kogan Page

Año

2015

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.5 x 1.5 cm

Peso

0.36 kg.

ISBN13

9780749474010

N° edición

Categorías

Liderazgo y motivación empresarial
Investigación de mercado
Data mining: minería de datos

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) (en Inglés)

Steven Struhl (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) (en Inglés)"

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review Q&A and an Instructor's Manual with text sources and instructions.