Name: Premium by Design: How to Understand, Design and Market High End Products (en Inglés)
Price: 179910.00 CLP
Availability: InStock
Author: Bevolo, Marco ; Gofman, Alex
ISBN: 9781409418900

portada Premium by Design: How to Understand, Design and Market High End Products (en Inglés)

Formato

Libro Físico

Autor

Alex Gofman

Marco Bevolo

Editorial

Routledge

Año

2011

Idioma

Inglés

N° páginas

334

Encuadernación

Tapa Dura

Peso

1.95

ISBN13

9781409418900

Categorías

Diseño industrial y comercial
Obras de consulta
Gestión de proyectos de investigación y desarrollo
Papelería, artículos de escritorio

Premium by Design: How to Understand, Design and Market High End Products (en Inglés)

Alex Gofman (Autor) · Marco Bevolo (Autor) · Routledge · Tapa Dura

Libro Físico

$ 179.910

$ 299.850

Ahorras: $ 119.940

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Premium by Design: How to Understand, Design and Market High End Products (en Inglés)"

There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values. As a result it is a must read for anyone in this market, or aspiring to it.