Name: Public Relations and Individuality: Fate, Technology and Autonomy (Routledge new Directions in pr & Communication Research) (en Inglés)
Price: 48430.00 CLP
Availability: InStock
Author: Simon Moore
ISBN: 9780367666774

portada Public Relations and Individuality: Fate, Technology and Autonomy (Routledge new Directions in pr & Communication Research) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Simon Moore

Idioma

Inglés

N° páginas

152

Encuadernación

Tapa Blanda

ISBN13

9780367666774

N° edición

Public Relations and Individuality: Fate, Technology and Autonomy (Routledge new Directions in pr & Communication Research) (en Inglés)

Simon Moore (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Public Relations and Individuality: Fate, Technology and Autonomy (Routledge new Directions in pr & Communication Research) (en Inglés)"

Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual encounters - public relations (PR) - is long overdue. By developing new ways to create and connect with us as members of particular target audiences, has it changed our interior existence by altering perceptions of the world outside ourselves?PR's massive impact on groups, society or organizations is rightly explored, but its immense influence on our individuality is neglected. In an age where new media makes deepening connections to individuals, the relationship of PR to individuality is one of the field's most profoundly important issues. This provocative book will assist scholars and advanced students in PR and communication research to develop a clear, structured, disciplined understanding of this phenomenon and its implications.