Name: Public Relations and Individuality: Fate, Influence and Autonomy (en Inglés)
Price: 133870.00 CLP
Availability: InStock
Author: Moore, Simon
ISBN: 9781138294332

portada Public Relations and Individuality: Fate, Influence and Autonomy (en Inglés)

Formato

Libro Físico

Autor

Simon Moore

Editorial

Routledge

Año

2018

Idioma

Inglés

N° páginas

152

Encuadernación

Tapa Dura

ISBN13

9781138294332

N° edición

Categorías

Estudios de comunicación
Ética empresarial
Relaciones públicas

Public Relations and Individuality: Fate, Influence and Autonomy (en Inglés)

Simon Moore (Autor) · Routledge · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Public Relations and Individuality: Fate, Influence and Autonomy (en Inglés)"

Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual encounters - public relations (PR) - is long overdue. By developing new ways to create and connect with us as members of particular target audiences, has it changed our interior existence by altering perceptions of the world outside ourselves?PR's massive impact on groups, society or organizations is rightly explored, but its immense influence on our individuality is neglected. In an age where new media makes deepening connections to individuals, the relationship of PR to individuality is one of the field's most profoundly important issues. This provocative book will assist scholars and advanced students in PR and communication research to develop a clear, structured, disciplined understanding of this phenomenon and its implications.