Name: Rethinking Luxury: How to Market Exclusive Products in an Ever-Changing Environment (en Inglés)
Price: 25100.00 CLP
Availability: InStock
Author: Fabian Sommerrock; Martin C. Wittig; Philip Beil; Markus Albers
ISBN: 9781910649978

portada Rethinking Luxury: How to Market Exclusive Products in an Ever-Changing Environment (en Inglés)

Formato

Libro Físico

Editorial

Lid Publishing

Autor

Fabian Sommerrock; Martin C. Wittig; Philip Beil; Markus Albers

Año

2017

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Blanda

ISBN13

9781910649978

N° edición

Rethinking Luxury: How to Market Exclusive Products in an Ever-Changing Environment (en Inglés)

Fabian Sommerrock; Martin C. Wittig; Philip Beil; Markus Albers (Autor) · Lid Publishing · Tapa Blanda

Libro Nuevo

$ 25.100

$ 41.840

Ahorras: $ 16.740

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 20 de Mayo y el Martes 28 de Mayo.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Rethinking Luxury: How to Market Exclusive Products in an Ever-Changing Environment (en Inglés)"

The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of marketing to the rich and super-wealthy. Written by experts in the sector, the book combines broad strategic knowledge with probing sector research. It couples scientific research documenting the transformation with exclusive insider information. Case studies highlight what works now and what's likely to continue working in the future. This important work will become the handbook of how to win the attention of affluent consumers and ignite their passion for rare and bespoke products.The luxury market remains significant - the ideas and insights in this book is essential reading for the sector.