Name: Sales Management That Works: How to Sell in a World That Never Stops Changing (en Inglés)
Price: 36130.00 CLP
Availability: InStock
Author: Cespedes, Frank V.
ISBN: 9781633698765

portada Sales Management That Works: How to Sell in a World That Never Stops Changing (en Inglés)

Formato

Libro Físico

Autor

Frank V. Cespedes

Editorial

Harvard Business Review Press

Idioma

Inglés

Encuadernación

Tapa Dura

Dimensiones

23.6 x 15.7 x 3.3 cm

Peso

0.57 kg.

ISBN13

9781633698765

Categorías

Recursos humanos
Gestión de proyectos de investigación y desarrollo
Gestión de ventas y marketing

Sales Management That Works: How to Sell in a World That Never Stops Changing (en Inglés)

Frank V. Cespedes (Autor) · Harvard Business Review Press · Tapa Dura

Libro Nuevo

$ 36.130

$ 60.220

Ahorras: $ 24.090

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 04 de Junio y el Martes 11 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Sales Management That Works: How to Sell in a World That Never Stops Changing (en Inglés)"

Named to the shortlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing CategoryIn this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data.If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: Hire and deploy the right talentPay and incentivize your sales forceImprove ROI from your training programsCreate a comprehensive sales modelSet and test the right pricesBuild and manage a multichannel approachBrimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.