Name: Secret Techniques for Evaluating (Cpc) Cost per Click Advertising: Google Adwords and Yahoo Overture Action Research Evaluation (en Inglés)
Price: 14610.00 CLP
Availability: InStock
Author: Jimmy Ghinis
ISBN: 9780359464166

portada Secret Techniques for Evaluating (Cpc) Cost per Click Advertising: Google Adwords and Yahoo Overture Action Research Evaluation (en Inglés)

Formato

Libro Físico

Editorial

Jimmy Ghinis

Autor

Jimmy Ghinis

Año

2019

Idioma

Inglés

N° páginas

100

Encuadernación

Tapa Blanda

ISBN13

9780359464166

Categorías

Secret Techniques for Evaluating (Cpc) Cost per Click Advertising: Google Adwords and Yahoo Overture Action Research Evaluation (en Inglés)

Jimmy Ghinis (Autor) · Jimmy Ghinis · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Secret Techniques for Evaluating (Cpc) Cost per Click Advertising: Google Adwords and Yahoo Overture Action Research Evaluation (en Inglés)"

Academic book turns into a popular book read. Artificial, linkage and conversion analysis. One of the three is demonstrated to be the most important. 30 day tracking visitor period versus 24 hour period that Ad Firms stipulate. What can happen in the next 29 days is demonstrated. Find out real hidden characteristics only artificial visitors have and learn how to combat them. Inventory of clicks of how many clicks locally register versus the Ad Firms and why missing clicks occur. Untargeted advertising is almost as good as targeted advertising with demonstrations. Tag detection techniques shown which can evaluate CPC advertising. Jimmy Ghinis has a Master of Science Degree from the University of Liverpool. His first thesis written was Data Mining Techniques for evaluating Cost Per Click Website Advertising. Google Adwords and Yahoo Overture was evaluated in his action research and there he achieved his MSC degree.