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seeking success in e-business (en Inglés)
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Origen: Estados Unidos
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Reseña del libro "seeking success in e-business (en Inglés)"
this unique collection of research papers addresses the emerging field of e-commerce and e-business, and presents a number of key contributions as the research fields are maturing. many of the texts represent cutting edge research illustrating the diverse nature of these fields, from conceptual frameworks to state-of-the-art implementations. seeking success in e-business: a multidisciplinary approach includes contributions in areas such as: -strategies for implementing e-business; -business-2-consumer, business-2-business; -internet marketing; -evaluation tools for e-business; -implications for smes; -mobile commerce; -trust; -distributed knowledge management; -dot.com-driven business transformations. this volume contains the edited proceedings of the second working conference on e-business: multidisciplinary research and practice, which was sponsored by the international federation for information processing (ifip), working group 8.4, as well as by the danish center for e-business development and the copenhagen business school. the conference was held in june 2002 in copenhagen.
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