Name: Sports Business Management: Decision Making Around the Globe (en Inglés)
Price: 160430.00 CLP
Availability: InStock
Author: George Foster; Norm O'reilly; Antonio Dávila
ISBN: 9780367356057

portada Sports Business Management: Decision Making Around the Globe (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

George Foster; Norm O'reilly; Antonio Dávila

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9780367356057

N° edición

0002

Sports Business Management: Decision Making Around the Globe (en Inglés)

George Foster; Norm O'reilly; Antonio Dávila (Autor) · Routledge Chapman Hall · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Sports Business Management: Decision Making Around the Globe (en Inglés)"

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O'Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.