Name: Sports Capitalism: The Foreign Business of American Professional Leagues (en Inglés)
Price: 37810.00 CLP
Availability: InStock
Author: Jozsa, Frank P.
ISBN: 9781138620650

portada Sports Capitalism: The Foreign Business of American Professional Leagues (en Inglés)

Formato

Libro Físico

Autor

Frank P. Jozsa

Editorial

Routledge

Idioma

Inglés

N° páginas

330

Encuadernación

Tapa Blanda

Peso

0.61 kg.

ISBN13

9781138620650

N° edición

Categorías

Economía

Sports Capitalism: The Foreign Business of American Professional Leagues (en Inglés)

Frank P. Jozsa (Autor) · Routledge · Tapa Blanda

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Sports Capitalism: The Foreign Business of American Professional Leagues (en Inglés)"

The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist between and within countries and areas. It offers a model of the sports business and, where appropriate, the emergence, evolution and growth of prominent women's sports leagues are documented. This book is unique as there are no other academic publications that study and report the global ambitions of this special group of organizations in one volume. Readers such as college and university sports history, management, marketing and international business professors, students and researchers can use and apply the book, as either a teaching supplement, reference and/or literature source. It will also appeal to targeted groups beyond the academic community with strategic economic incentives to learn about sports capitalism, such as sports entrepreneurs and league officials.