Name: strategic communications for nonprofits,a step-by-step guide to working with the media (en Inglés)
Price: 39440.00 CLP
Availability: InStock
Author: Bonk, Kathy ; Tynes, Emily ; Griggs, Henry
ISBN: 9780470181546

portada strategic communications for nonprofits,a step-by-step guide to working with the media (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

176

Encuadernación

Tapa Blanda

Dimensiones

27.4 x 21.3 x 1.5 cm

Peso

0.50 kg.

ISBN

0470181540

ISBN13

9780470181546

N° edición

0002

Categorías

Marketing
Organizaciones sin ánimo de lucro

strategic communications for nonprofits,a step-by-step guide to working with the media (en Inglés)

Kathy Bonk (Autor) · Emily Tynes (Autor) · Henry Griggs (Autor) · Jossey-Bass · Tapa Blanda

Libro Físico

$ 39.440

$ 78.870

Ahorras: $ 39.430

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "strategic communications for nonprofits,a step-by-step guide to working with the media (en Inglés)"

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.