Name: Strategic Marketing for Ceos: Transform Your Marketing From a Financial Black Hole Into a Profit-Generating Machine (en Inglés)
Price: 20530.00 CLP
Availability: InStock
Author: Burton, Sian
ISBN: 9780648357490

portada Strategic Marketing for Ceos: Transform Your Marketing From a Financial Black Hole Into a Profit-Generating Machine (en Inglés)

Formato

Libro Físico

Autor

Sian Burton

Editorial

Lotus Consulting

Año

2019

Idioma

Inglés

N° páginas

242

Encuadernación

Tapa Blanda

Dimensiones

20.3 x 12.7 x 1.3 cm

Peso

0.24 kg.

ISBN13

9780648357490

Categorías

Emprendimeinto
Estrategias para la toma de deciciones empresariales
Marketing

Strategic Marketing for Ceos: Transform Your Marketing From a Financial Black Hole Into a Profit-Generating Machine (en Inglés)

Sian Burton (Autor) · Lotus Consulting · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Strategic Marketing for Ceos: Transform Your Marketing From a Financial Black Hole Into a Profit-Generating Machine (en Inglés)"

Do you have big growth objectives for the business you lead? Are you tired of throwing good money after bad when it comes to using marketing to try and achieve those objectives? Strategic Marketing for CEOs by Sian Burton brings together everything you need to know to build a marketing strategy that will actually deliver results -- results you can see in your revenue and profits, not just in 'Likes' on Facebook! In the pages of this book you will: - Understand where you have been going wrong in the past and how to fix it - Develop a deep understanding of how to position your brand for success - Learn how to ensure your product or service is the best compelling on the market - Discover a strategic approach to tactical marketing that will actually deliver results - See why customer service is one of the most under-utilised tools for generating profit This book will provide you with the guidance and inspiration you need to implement a strategic marketing plan that will allow you to achieve consistent growth with ease.