Name: Street Tricks: As the MAD MEN period was winding down, mine was just beginning. (en Inglés)
Price: 42400.00 CLP
Availability: InStock
Author: Waggoner, Phil
ISBN: 9781977250308

portada Street Tricks: As the MAD MEN period was winding down, mine was just beginning. (en Inglés)

Formato

Libro Físico

Autor

Phil Waggoner

Editorial

Outskirts Press

Idioma

Inglés

N° páginas

310

Encuadernación

Tapa Dura

Dimensiones

21.6 x 14.0 x 2.1 cm

Peso

0.53 kg.

ISBN13

9781977250308

Categorías

Street Tricks: As the MAD MEN period was winding down, mine was just beginning. (en Inglés)

Phil Waggoner (Autor) · Outskirts Press · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Street Tricks: As the MAD MEN period was winding down, mine was just beginning. (en Inglés)"

STREET TRICKS is about the advertising agency business. It's a fun, story-filled, time-tested account of building successful brands and even better client/agency relationships. As the MAD MEN era was winding down, this author's career was just beginning. STREET TRICKS recounts fun stories from past agency experiences along with tips and tricks and principles on how to get it done moving forward. It reveals methodical "user research" techniques that identify purchasing motivators. It's a process one wouldn't expect from a small advertising agency. It's an easy-to-read fun set of lessons and insights that can help any marketer or agency person become better at what they do, maybe even become a better person.