Name: Sustainable Marketing: The Industry’S Role in a Sustainable Future (en Inglés)
Price: 24490.00 CLP
Availability: InStock
Author: Paul Randle
ISBN: 9788409408719

portada Sustainable Marketing: The Industry’S Role in a Sustainable Future (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Paul Randle

Idioma

Inglés

N° páginas

328

Encuadernación

Tapa Dura

ISBN13

9788409408719

N° edición

Sustainable Marketing: The Industry’S Role in a Sustainable Future (en Inglés)

Paul Randle (Autor) · Kogan Page · Tapa Dura

Libro Nuevo

$ 24.490

$ 37.680

Ahorras: $ 13.190

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Origen: España (Costos de importación incluídos en el precio)

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Reseña del libro "Sustainable Marketing: The Industry’S Role in a Sustainable Future (en Inglés)"

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.