Name: The Average Consumer in Confusion-Based Disputes in European Trademark Law and Similar Fictions (en Inglés)
Price: 180800.00 CLP
Availability: InStock
Author: Laustsen, Rasmus Dalgaard
ISBN: 9783030263492

portada The Average Consumer in Confusion-Based Disputes in European Trademark Law and Similar Fictions (en Inglés)

Formato

Libro Físico

Autor

Rasmus Dalgaard Laustsen

Editorial

Springer

Idioma

Inglés

N° páginas

435

Encuadernación

Tapa Dura

Dimensiones

23.4 x 15.6 x 2.5 cm

Peso

0.82 kg.

ISBN13

9783030263492

Categorías

Derecho internacional
Derecho mercantil, de sociedades y de la competencia
Espectaculos públicos

The Average Consumer in Confusion-Based Disputes in European Trademark Law and Similar Fictions (en Inglés)

Rasmus Dalgaard Laustsen (Autor) · Springer · Tapa Dura

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Reseña del libro "The Average Consumer in Confusion-Based Disputes in European Trademark Law and Similar Fictions (en Inglés)"

This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.