Name: The Brain Sell: When Science Meets Shopping (en Inglés)
Price: 22230.00 CLP
Availability: InStock
Author: Lewis, David
ISBN: 9781857886016

portada The Brain Sell: When Science Meets Shopping (en Inglés)

Formato

Libro Físico

Autor

David Lewis

Editorial

Nicholas Brealey Publishing

Idioma

Inglés

N° páginas

228

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 2.3 cm

Peso

0.48 kg.

ISBN13

9781857886016

Categorías

Psicología fisiológica y neuropsicología
Economía conductista
Investigación de mercado

The Brain Sell: When Science Meets Shopping (en Inglés)

David Lewis (Autor) · Nicholas Brealey Publishing · Tapa Blanda

Libro Físico

$ 22.230

$ 37.050

Ahorras: $ 14.820

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Brain Sell: When Science Meets Shopping (en Inglés)"

Informed, illuminating, stimulating; you cannot afford to miss The Brain Sell!Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and "atomospherics"; of subliminal messaging; and of TVs that sometimes watch us while we're watching them. During his journey, Lewis explores fascinating questions such as: - Why should a particular font used to describe soup make it taste better?- Why do some retailers actively encourage shoppers to haggle?- How do the tools and techniques of "the brain sell" influence shopper behavior, and what can you - as a retailer or marketer - learn from them?- How concerned should you - as a consumer - be about these tools and techniques, and what can you do to protect yourself from them?