Name: The Corporate Startup: How Established Companies can Develop Successful Innovation Ecosystems (en Inglés)
Price: 33840.00 CLP
Availability: InStock
Author: Viki, Tendayi ; Toma, Dan ; Gons, Esther
ISBN: 9789462763074

portada The Corporate Startup: How Established Companies can Develop Successful Innovation Ecosystems (en Inglés)

Formato

Libro Físico

Autor

Tendayi Viki

Dan Toma

Esther Gons

Editorial

Management Impact Publishing

Año

2019

Idioma

Inglés

N° páginas

300

Encuadernación

Tapa Blanda

Dimensiones

18.8 x 23.6 x 2.5 cm

Peso

0.73 kg.

ISBN13

9789462763074

N° edición

Categorías

Emprendimeinto
Estrategias para la toma de deciciones empresariales
Gestión de proyectos de investigación y desarrollo

The Corporate Startup: How Established Companies can Develop Successful Innovation Ecosystems (en Inglés)

Tendayi Viki (Autor) · Dan Toma (Autor) · Esther Gons (Autor) · Management Impact Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Corporate Startup: How Established Companies can Develop Successful Innovation Ecosystems (en Inglés)"

A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Alex Osterwalder, Co-author of Business Model Generation. Winner of the 2018 CMI Management Book of the Year Award for Innovation and EntrepeneurshipThe Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. - The world around us is changing rapidly. There is now more pressure on established companies to innovate. - The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. - The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. - The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.This book helps organisations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business. - Jury CMI Management Book of the Year. Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology --applying Lean Startup principles and more-- for building a culture of innovation. - Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA.