Name: The Fluid Consumer: Next Generation Growth and Branding in the Digital Age (en Inglés)
Price: 60630.00 CLP
Availability: InStock
Author: Correia, Teo
ISBN: 9780749478377

portada The Fluid Consumer: Next Generation Growth and Branding in the Digital Age (en Inglés)

Formato

Libro Físico

Autor

Teo Correia

Editorial

Kogan Page

Idioma

Inglés

Encuadernación

Tapa Dura

Dimensiones

21.3 x 15.0 x 1.5 cm

Peso

0.36 kg.

ISBN13

9780749478377

Categorías

Economía conductista
Marketing
Distribución mayorista e industria minorista

The Fluid Consumer: Next Generation Growth and Branding in the Digital Age (en Inglés)

Teo Correia (Autor) · Kogan Page · Tapa Dura

Libro Nuevo

$ 60.630

$ 101.050

Ahorras: $ 40.420

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 10 de Junio y el Lunes 17 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "The Fluid Consumer: Next Generation Growth and Branding in the Digital Age (en Inglés)"

The Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper-digitisation, the book explores topics such as gathering consumer insights through advanced analytics, finding the optimal channel-mix in digital marketing, leveraging the Living Services concept, creating seamless consumer journeys and harnessing the power of start-ups. In doing so, The Fluid Consumer focuses on the rise of an increasingly 'fluid' consumer who combines rapidly dwindling brand loyalty with swiftly growing brand expectations. A comprehensive Closed Loop model explains the best paths for fast moving goods companies to engage with digitalised consumers in the future, providing clear strategies to remain competitive and successful in the new digital era.