Name: The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society (en Inglés)
Price: 22540.00 CLP
Availability: InStock
Author: Aaker, David
ISBN: 9781631959882

portada The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society (en Inglés)

Formato

Libro Físico

Autor

David Aaker

Editorial

Morgan James Publishing

Idioma

Inglés

N° páginas

260

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.5 cm

Peso

0.39 kg.

ISBN13

9781631959882

Categorías

Técnicas de gestión empresarial
Investigación de mercado
Organizaciones sin ánimo de lucro

The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society (en Inglés)

David Aaker (Autor) · Morgan James Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society (en Inglés)"

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering--the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs for Social Impact, Relevance, & Business Enhancement. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resourcesThe Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.