Name: The Myths Of Creativity: The Truth About How Innovative Companies And People Generate Great Ideas (en Inglés)
Price: 35350.00 CLP
Availability: InStock
Author: Burkus, David
ISBN: 9781118611142

portada The Myths Of Creativity: The Truth About How Innovative Companies And People Generate Great Ideas (en Inglés)

Formato

Libro Físico

Autor

David Burkus

Editorial

Jossey-Bass

Tema

General & Introductory Business & Management

Colección

Us Pfeiffer

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Dura

Dimensiones

23.6 x 15.6 x 2.1 cm

Peso

0.41 kg.

ISBN

1118611144

ISBN13

9781118611142

Categorías

Recursos humanos

The Myths Of Creativity: The Truth About How Innovative Companies And People Generate Great Ideas (en Inglés)

David Burkus (Autor) · Jossey-Bass · Tapa Dura

Libro Físico

$ 35.350

$ 58.910

Ahorras: $ 23.560

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Myths Of Creativity: The Truth About How Innovative Companies And People Generate Great Ideas (en Inglés)"

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.