Name: The Power of Customer Experience: How to use Customer-Centricity to Drive Sales and Profitability (en Inglés)
Price: 44240.00 CLP
Availability: InStock
Author: Martin Newman
ISBN: 9781789667875

portada The Power of Customer Experience: How to use Customer-Centricity to Drive Sales and Profitability (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Martin Newman

Año

2021

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Blanda

ISBN13

9781789667875

N° edición

Categorías

Marketing

The Power of Customer Experience: How to use Customer-Centricity to Drive Sales and Profitability (en Inglés)

Martin Newman (Autor) · Kogan Page · Tapa Blanda

Libro Nuevo

$ 44.240

$ 73.730

Ahorras: $ 29.490

40% descuento

Envío normal

Origen: España (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 24 de Mayo y el Viernes 31 de Mayo.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "The Power of Customer Experience: How to use Customer-Centricity to Drive Sales and Profitability (en Inglés)"

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.